![The Wild Ride: Why we decided to become a title partner of a WorldTour pro cycling team | English Live Blog The Wild Ride: Why we decided to become a title partner of a WorldTour pro cycling team | English Live Blog](https://englishlive.ef.com/blog/wp-content/uploads/sites/2/2018/03/Education-First-Cycling.jpg)
The Wild Ride: Why we decided to become a title partner of a WorldTour pro cycling team | English Live Blog
![POC on Twitter: "Introducing our brand new, award-winning helmet, the Ventral Air. Officially raced today for the first time by EF education First riders at the Santos Tour Down Under. #VentralAir #EFeducationfirst # POC on Twitter: "Introducing our brand new, award-winning helmet, the Ventral Air. Officially raced today for the first time by EF education First riders at the Santos Tour Down Under. #VentralAir #EFeducationfirst #](https://pbs.twimg.com/media/Dw4RUqqX0AAqoyk.jpg:large)
POC on Twitter: "Introducing our brand new, award-winning helmet, the Ventral Air. Officially raced today for the first time by EF education First riders at the Santos Tour Down Under. #VentralAir #EFeducationfirst #
![POC and EF Education First debut new Ventral Air helmet at the Tour Down Under | Team colors, Swedish brands, Cycling weekly POC and EF Education First debut new Ventral Air helmet at the Tour Down Under | Team colors, Swedish brands, Cycling weekly](https://i.pinimg.com/736x/b6/c2/86/b6c286f7d63b2429e9436c543d87d73d.jpg)